Founded in 2006 by Dr. Dre & Jimmy Iovine in Santa Monica, US, Beats (Beats by Dr. Dre) is a iconic audio brand loved by Gen Z, music enthusiasts and celebrities globally—US, EU, Japan, China. Iconic pieces: Studio headphones, Solo buds, Pill speakers; crafted from plastic, metal, leather. Style: sleek, trendy; with noise cancellation, Bluetooth, bass-heavy sound for daily & music use.