GOODBAI is an original lifestyle brand co-founded by Chinese actor Bai Jingting and renowned designer Sunchill (Zhang Yichun) in 2021. Named after "Bai Ge" — the beloved fan nickname for Bai Jingting's supporters — GOODBAI embodies a natural, warm and healing spirit. Headquartered in Shanghai, the brand blends streetwear edge with effortlessly refined aesthetics.