New Balance, founded in Boston, USA in 1906, is a professional sports brand focusing on sneakers, apparel and accessories with "comfort plus classic design" philosophy. Core products include running, training and casual shoes featuring ABZORB cushioning, ENCAP midsole and Fresh Foam technology. Classic 574 and 990 series are trusted as "jogging shoe experts" embodying the "Made for Makers" spirit. A global favorite for runners, fitness lovers and daily wear.