Patagonia is a top global outdoor brand founded by climber Yvon Chouinard in Ventura, California in 1973. Named after Patagonia高原 and Fitz Roy. Known for extreme environmental commitment, pioneering 1% for the Planet and "Don't Buy This Jacket" anti-consumerist campaign. In 2022, the founder donated the $30 billion company to environmental trust. A conscience-driven outdoor industry leader.