Paly Hollywood is a US streetwear brand founded by actor James Franco and designer Kyle Lindgren in Los Angeles in 2020. Inspired by Hollywood's dark myths, blending DIY punk aesthetics with movie narratives. Features hand-distressed, vintage washed and hand-painted details. Small batch limited production. Offers T-shirts, hoodies and work shirts priced at $265-$895. Available at HBX, Selfridges and The Webster. Loved by Jacob Elordi and Bad Bunny.