Parra is a Dutch artist streetwear brand founded by Pieter Janssen (aka Piet Parra) in Amsterdam in 2002, formerly Rockwell, later renamed By Parra. Known for iconic bird character, high-saturation pop colors and humorous surrealist style. Offers apparel, accessories and art goods with eco-friendly washing techniques. Artworks permanently collected by SFMOMA. Collaborated with Nike and The Hundreds. One of the most representative Dutch pop art brands.